Amazon Opens Paid Same-Day Delivery Service
Amazon is offering eligible sellers a paid same-day delivery service, with some products arriving 2 to 5 hours after an order is placed.
What are the key facts?
- 1Delivery in 2 to 5 hours
- 2Covers 2,300 metropolitan areas
- 3Products automatically allocated to dedicated fulfillment centers
What happened?
Amazon has launched a same-day expedited delivery service within its fulfillment network for selected products that meet its eligibility requirements. Sellers can pay an additional fee to use the service. Under the arrangement, the platform will automatically allocate eligible products and place them in dedicated micro or core fulfillment centers located near metropolitan areas across the United States. The service covers approximately 2,300 metropolitan areas, where buyers may receive eligible products approximately 2 to 5 hours after placing an order. Eligibility depends on whether a product meets the platform’s standards and on fulfillment-network arrangements. The platform handles the related inventory transfers and delivery-network configuration.
What does this mean for cross-border sellers?
Amazon is combining shorter delivery times with paid fulfillment, meaning sellers compete not only on product price but also on the speed of local inventory response. Pursuing expedited delivery without calculating storage, transfers, and order density could trade cost for limited conversion gains. Highest-priority action: Identify high-turnover products this week, verify service eligibility, and calculate per-unit fulfillment costs under different inventory distributions.