Amazon Prime Big Deal Days Ends at 11:59 p.m. PT on October 7, Extending to October 8 ET
Amazon Prime Big Deal Days ends at 11:59 p.m. Pacific Time on October 7, or 2:59 a.m. Eastern Time on October 8, requiring sellers to manage final orders and the post-event support peak.
What are the key facts?
- 1Prime Big Deal Days ends at 11:59 p.m. PT on October 7
- 2Event ends at 2:59 a.m. ET on October 8
- 3Sellers must monitor promotional orders and advertising settings
What happened?
Amazon’s latest official page states that Prime Big Deal Days ends at 11:59 p.m. Pacific Time on October 7, equivalent to 2:59 a.m. Eastern Time on October 8. Therefore, for U.S. East Coast warehouses, East Coast customer-service teams, and cross-border operations, the event does not stop immediately after October 7 local time but continues into the early hours of October 8. Sellers participating in Prime events, using FBA or U.S. local warehouses, and relying on automated advertising and automated promotion tools must monitor promotional-order payment status, order cancellations, inventory reservations, automated advertising delivery, and whether coupons remain valid after the event. Teams in China, Southeast Asia, and Japan may also be affected by the time difference, creating a risk of advertising budget overspending or delayed closure of promotional prices. If prices and advertising settings are not checked promptly after the event, sellers may continue selling at promotional prices or see margins decline further.
What does this mean for cross-border sellers?
Prime Big Deal Days ends at 11:59 p.m. Pacific Time on October 7, but not until 2:59 a.m. Eastern Time on October 8. East Coast warehouses, East Coast customer-service teams, and cross-border operations may still need to handle final promotional orders. Failure to promptly check payments, cancellations, inventory reservations, automated advertising, and coupons may leave promotional prices active or cause advertising overspending, further compressing margins.
What should sellers do now?
- 1This week, create a final-order checklist for Prime-event stores using FBA or U.S. local warehouses; verify payment status, order cancellations, and inventory reservations, and prepare a list of unprocessed orders and abnormal statuses.Procurement List
- 2This week, check promotional Listing prices, coupons, and automated advertising after 11:59 p.m. Pacific Time on October 7 and after 2:59 a.m. Eastern Time on October 8, and save backend screenshots of closed or restored settings.Profit calculator
- 3This week, arrange for East Coast customer-service staff to review buyer inquiries and after-sales requests for final promotional orders, covering payment, cancellation, and shipping issues, and prepare records of items awaiting response, answered items, and escalations.AI Customer Service