Amazon Seller Central Launches Multichannel Tool

What are the key facts?

1. 1Amazon announced the multichannel tool on September 24, 2026
2. 2The tool is gradually becoming available to U.S. sellers
3. 3The tool can connect eBay, Shopify, TikTok, and Walmart
4. 4The tool is not within the strict 48-hour scope

What happened?

What does this mean for cross-border sellers?

Amazon is gradually making the Seller Central multichannel tool available to U.S. sellers, with connections to eBay, Shopify, TikTok, and Walmart. First confirm whether the tool is enabled for your account, then organize product, inventory, order, and customer-service coordination across channels to avoid changing operating processes prematurely.

What should sellers do now?

1. 1Log in to the relevant U.S. Seller Central account this week to check whether the multichannel tool is available, and record the connection status for eBay, Shopify, TikTok, and Walmart individually. Create an “available/pending” list to avoid including unavailable channels in your plans by mistake.Marketplace fee compare
2. 2For products planned for synchronized sales, organize the store, SKU, inventory, and pricing fields for each channel and create a mapping table for eBay, Shopify, TikTok, and Walmart. Review each item after completion to ensure every channel awaiting connection has a corresponding record.Procurement List
3. 3Document the division of responsibility for orders, inventory, and after-sales service before and after multichannel connection in the store operations sheet. Identify the owner and record location for exceptions on each channel, complete a process draft this week, and use the channels awaiting launch to check whether the records are complete and traceable.AI Customer Service