Amazon US Launches FBA HASP Referral Fee Incentive Program
Amazon US has launched the FBA HASP Referral Fee Incentive Program for invited sellers, allowing eligible new parent ASINs to receive referral fee discounts after meeting category thresholds.
What are the key facts?
- 1Invitation-only program
- 2Applicable period: September 14–December 31, 2026
- 3For new parent ASINs first launched on FBA
- 4Eligible ASINs receive referral fee discounts for 12 consecutive months
- 5$200 high-value threshold for Home and other specified categories
- 6$500 high-value threshold for Furniture and other specified categories
- 7No per-unit quantity limit or cumulative discount cap
What happened?
Amazon US has launched the FBA HASP Referral Fee Incentive Program for invited sellers. The program applies to new parent ASINs first launched on FBA between September 14 and December 31, 2026. Eligible ASINs can receive referral fee discounts continuously for 12 months from the date they are launched on FBA, with no per-unit quantity limit or cumulative discount cap. The discount does not apply to all sales; it applies only to the portion of sales exceeding the applicable high-value threshold. The threshold is $200 for the Home, Kitchen, Tools, Home Improvement, Automotive and Powersports, and Sports and Outdoors categories; it is $500 for Furniture, Business, Industrial, and Scientific Supplies, and Computers. According to Amazon’s official example, a $500 Home product would normally incur a $75 referral fee at 15%. The portion exceeding the $200 threshold can be charged at 5%, reducing the total fee in the example to $45. The program is invitation-only and primarily targets sellers of new, high-priced products suitable for FBA. Sellers must also confirm their invitation eligibility, the date the parent ASIN was first launched on FBA, and the product category classification.
What does this mean for cross-border sellers?
Invited sellers may reduce referral fee costs for eligible, high-priced new products using FBA. The discount lasts 12 months from the FBA launch date, with no per-unit quantity limit or cumulative discount cap. Sellers should verify the parent ASIN’s first FBA launch date, category, and applicable high-value threshold to avoid misjudging eligibility.
What should sellers do now?
- 1Log in to Seller Central US to check invitation status, filter new parent ASINs first launched on FBA from September 14 through December 31, 2026, and confirm the category and $200 or $500 threshold for each ASIN to create an application list.Profit calculator
- 2Use the Revenue Calculator to enter the selling price, original referral fee, and discounted fee for each candidate parent ASIN, focusing on the portion exceeding the $200 or $500 threshold, and retain the 12-month fee estimates and margin results.