Amazon U.S. Requires FBM Orders to Meet Business-Hour Delivery Rate
Amazon requires U.S. FBM sellers to maintain a Business Hour Delivery Rate of at least 90%; the requirement does not apply to FBA products or ordinary consumer retail offers.
What are the key facts?
- 1U.S. FBM sellers must maintain a Business Hour Delivery Rate of at least 90%
- 2The metric is calculated over a rolling 14-day period
- 3A rate below 90% on September 30, 2026, will trigger a warning
- 4Failure to improve by October 30, 2026, may lead to product deactivation
What happened?
Amazon has set a business-hours delivery-rate requirement for seller-fulfilled orders serving Amazon Business buyers. U.S. FBM sellers must maintain a Business Hour Delivery Rate of at least 90%. The metric is calculated over a rolling 14-day period and measures whether orders shipped to Amazon Business commercial addresses arrive during the buyer's business hours. If a seller's rate is below 90% on September 30, 2026, the platform will issue a warning. If the rate has not improved by October 30, 2026, seller-fulfilled products offered to Amazon Business buyers may be deactivated. The requirement does not affect FBA products or retail offers for ordinary consumers. Sellers most visibly affected include those shipping from third-party overseas warehouses, regional warehouses, or their own warehouses, whose customers include offices, schools, hospitals, factories, and corporate procurement departments.
What does this mean for cross-border sellers?
U.S. FBM orders serving Amazon Business buyers must maintain a rolling 14-day Business Hour Delivery Rate of at least 90%. Sellers using overseas, regional, or self-operated warehouses should verify commercial-address identification and delivery during business hours. A rate below 90% on September 30, 2026, will trigger a warning, and failure to improve by October 30, 2026, may lead to product deactivation.
What should sellers do now?
- 1This week, review rolling 14-day data for U.S. FBM orders serving Amazon Business buyers; check the Business Hour Delivery Rate by store and fulfillment warehouse; and produce a list of products and orders below 90%.Dimensional weight
- 2This week, verify the delivery windows of carriers used by third-party overseas warehouses, regional warehouses, and self-operated warehouses; confirm their ability to deliver to commercial addresses such as offices and schools during business hours; and retain the verification results.
- 3This week, create a remediation tracker for affected FBM products covering address-type identification, weekend and holiday delivery, and carrier arrangements, and complete one rolling 14-day metric review by September 30, 2026.