Platform Policy

Amazon eliminates the standalone seller performance eligibility check for the Featured Offer

TikTok Tests 'TikTok Shop Plus', a Membership Program Similar to Amazon Prime

TikTok is testing an e-commerce membership service called 'TikTok Shop Plus' in the US, aiming to enhance user retention through free shipping and exclusive discounts, preventing consumers from turning to competing platforms like Amazon during their shopping decisions.

TikTok Tests Service to Compete with Amazon Prime, Aims to Create E-commerce Giant in the U.S.

TikTok is testing a service called 'TikTok Shop Plus,' aiming to enhance user experience and strengthen its competitiveness in the U.S. e-commerce market by providing rapid delivery and full-link logistics support similar to Amazon Prime.

India Eases E-commerce Export Rules, Favoring Amazon and Flipkart

The Indian government has relaxed e-commerce export policies, allowing platforms like Amazon to directly procure goods from sellers for export. This move aims to promote the globalization of Indian manufacturing and provide policy support for Amazon's 2030 export goals.

TikTok Shop Flooded with AI-Generated Content and Virtual Influencers

TikTok Shop is facing an overflow of AI-generated content, with some brands using AI to mass-produce videos to cut costs, raising concerns about content quality, brand image, and compliance regarding fake shops.

Amazon Product Title Optimization Update Effective July 27

Amazon has announced an update to optimize product titles starting July 27, aimed at improving search result accuracy and user experience. Sellers should review and adjust their existing Listing titles in advance.

TikTok Shop Adjusts Fee Rules in the Philippines

TikTok Shop in the Philippines adjusted its fee calculation rules on July 23. Sellers need to promptly assess SKU profitability and adjust pricing strategies according to the new rates to ensure profit margins.

Amazon Freezes Holiday Season Fees but Advances Warehouse Cut-off Date

Amazon announced it will freeze holiday season fees while also significantly advancing the FBA warehouse cut-off date and imposing a peak season surcharge. Sellers need to revise their inventory planning to ensure stocks arrive on time.

TikTok Shop Launches Full Managed Service Pilot in the U.S.

TikTok Shop plans to launch a full managed service in the U.S. where the platform will directly handle seller operations, advertising, and content creation. This move aims to strengthen control over e-commerce operations but also increases operational costs for sellers while directly competing with existing third-party agencies.

U.S. Suspends Tax Exemption for Non-Postal Small Packages Below $800

The U.S. Customs has suspended the tax exemption for small packages below $800 shipped via non-postal channels. This means that low-value goods shipped through express delivery will face increased tariff costs and extended customs clearance times.

Amazon North America Tightens Compliance for Lithium Battery Appliances

Amazon North America has implemented stricter compliance regarding small appliances powered by lithium batteries. Sellers must complete commercial general liability insurance by August 30 and list Amazon as an additional insured, while also having safety reports verified by Amazon-authorized TIC institutions, with late compliance leading to links being taken down.

TikTok Shop Launches Managed Services Pilot for Creator Recruitment and Advertising

TikTok Shop is testing a new managed services pilot program. In this model, the platform will directly take over some core operational aspects, including creator recruitment and advertising strategies, aimed at providing deeper operational support for e-commerce partners, which will change how brands collaborate on marketing on TikTok.

Amazon Cancels Independent Performance Assessment for Featured Offer, Integrates Multiple Metrics

Amazon recently adjusted the rules for obtaining the Featured Offer (Buy Box). The platform will no longer conduct individual seller performance assessments but will integrate order defect rates, chargeback rates, and customer complaints into a unified weighted algorithm, along with price and delivery speed as core weights.

TikTok Shop Tests Full Management Service Model in the U.S.

TikTok Shop is adopting its domestic Douyin model, testing a full management service in the U.S. Under this model, the platform will take over most operational functions from sellers. This move aims to accelerate its market share expansion in the U.S. e-commerce sector through stronger platform control.

Amazon Implements 75-Character Title Limit Starting July 27, 2026

Amazon will enforce a new title length limit of 75 characters starting July 27, requiring sellers to move core selling points to the new 125-character 'Item Highlights' field. This change aims to optimize mobile display, and sellers should proactively update their listings to avoid risks associated with automatic modifications.

Amazon Removes Seller Performance Threshold for Featured Offer

Amazon has removed seller performance as an independent hard threshold for obtaining the Featured Offer (buy box). This means that sellers can still compete for the buy box even if performance metrics fluctuate, though competition based on price and delivery speed will become more intense.

TikTok Shop Tests Fully Managed Business Model in the U.S.

TikTok Shop plans to launch a fully managed service pilot in the U.S. in August, where the platform will deeply involve itself in merchants' operations, including advertising, content creation, and listing optimization, aiming to enhance conversion efficiency similar to its domestic Douyin model.

eBay Drives Growth Through Live Coupons and Free Auto Parts Listings

In the face of pressure to grow buyers, eBay is stimulating platform activity by reducing live sales fees and implementing a free listing policy for auto parts. Sellers can take advantage of these incentives to reduce operational costs and explore sales through live channels.

TikTok Shop Tests Fully Managed Service Model in the US

TikTok Shop is attempting to launch a fully managed service in the US, where the platform will take over the operational responsibilities of sellers' stores. This move aims to improve supply chain efficiency through platform management, although it will reduce sellers' autonomy over store operations.

U.S. Government Announces Tariffs on Imports from Canada

On July 20, the U.S. government announced tariffs on certain goods imported from Canada, aimed at addressing trade friction and protecting U.S. domestic industries. This policy change will directly impact the cost structure of relevant cross-border supply chains.