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TikTok Shop plans to launch a trial of fully managed services in the U.S., deeply involving the platform in merchants' operations, including advertising, content creation, and product listings. This move aims to enhance conversion efficiency through platform-based operations, but it also means merchants will have reduced autonomy over their stores.
eBay has officially announced the fee structure for eBay Live streaming, setting most category fees at 8.9%, significantly lower than the standard 13.6% rate for non-store sellers. This move aims to encourage sellers to leverage live streaming for sales and enhance the platform's competitiveness in the live e-commerce space.
Starting July 27, Amazon will implement new product title rules, limiting all product titles (except for media categories) to 75 characters. Additionally, an 'Item Highlights' attribute will be introduced, allowing for 125 characters to showcase product highlights. Sellers need to optimize their listings in advance to adapt to the more concise display requirements.
Amazon announced an upgrade to the FBA new selection program, offering better fee deductions and storage waivers to encourage sellers to expand new selections. Registered sellers will be automatically migrated but must confirm after a specific date to maintain eligibility for discounts.
Amazon has raised the delivery speed threshold for Seller-Fulfilled Prime (SFP), requiring sellers to achieve broader national one-day or two-day delivery coverage. A new tool has been launched to help sellers manage their delivery commitments accurately.
The adaptation period for cross-border direct shipping orders on TikTok Shop Southeast Asia ended on July 19. The platform now requires sellers to strictly comply with the 48-hour packaging and 3-day logistics pickup timeframes, with compliance thresholds adjusted, and violations will face penalties.
Amazon will enforce a new product title length limit of up to 75 characters starting July 27. Sellers must also use the new 'Item Highlights' field to provide additional product information. This initiative aims to optimize mobile display and sellers need to adjust existing listings in advance to avoid compliance risks.
TikTok Shop has officially replaced the previous penalty points system with a dynamic Account Health Rating (AHR) system. The new system uses machine learning to assess store risks in real-time, with ratings categorized into green, yellow, and red, directly affecting traffic allocation, promotional tool usage, and fund settlement, requiring sellers to shift from passive compliance to proactive management.
Walmart has introduced a 'Hot Item Incentive Program' to provide strong support for frequently searched products. Sellers who maintain competitive pricing and use WFS logistics can receive up to 100% commission reduction and full waiver of storage fees, aiming to enhance overall price competitiveness on the platform.
Amazon has gradually eliminated the independent seller pre-qualification process for the Featured Offer (formerly Buy Box). In the future, the system will assess sellers dynamically based on a holistic evaluation of pricing competitiveness, shipping timeliness, and store performance, rather than relying on a single pre-qualification threshold.
Walmart has quietly reduced platform commissions for 14 categories, including clothing, electronics, and home goods, aiming to reduce seller costs and improve the platform's pricing competitiveness during major promotions.
Amazon has gradually canceled the seller qualification pre-approval process for the Featured Offer (formerly Buy Box). In the future, all offers will be automatically considered, and the system will evaluate them based on metrics such as price, delivery speed, and order defect rate, rather than relying on a single qualification review.
Ahead of a major promotional event, Walmart quietly reduced platform commission rates for 14 categories, including clothing, electronics, and home goods, aiming to attract more sellers and enhance platform pricing competitiveness.
Walmart has launched the 'Hot Items Incentive Program' which allows sellers who maintain competitive pricing and use WFS or two-day delivery services to receive up to 100% reduction in sales commissions, along with additional discounts on storage and shipping fees.
Walmart has introduced the 'Popular Product Incentive Program', where sellers can receive up to 100% commission waiver by maintaining competitive pricing and using WFS logistics, aimed at boosting traffic for core platform products.
Amazon announced that starting in July 2026, it will gradually eliminate the seller qualification pre-approval process for the Featured Offer across its global sites. In the future, all offers will automatically fall into the candidate pool, evaluated comprehensively based on price, delivery, and performance.
Amazon has raised the performance standards for Seller Fulfilled Prime (SFP), requiring sellers to meet stricter national delivery time targets. Sellers must use new backend tools to manage delivery commitments precisely to maintain their Prime status.
Amazon announced an upgrade to the FBA new product warehouse promotion program to reduce the cost of promoting new products for sellers. The new policy includes better fee deductions and storage exemptions, with qualifying ASINs automatically transitioning to the new benefit system.
Newegg has officially launched a memory trade-in program, further improving its PC hardware upgrade ecosystem. The program allows users to trade in old memory for discounts on newer hardware products, aimed at enhancing user loyalty to the platform.
Amazon has announced it will gradually eliminate the seller qualification pre-approval process for the 'Featured Offer.' All offers will automatically be included as candidates, with the final selection determined by the system based on price, delivery, and performance, leading to greater transparency in competition.