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Amazon Japan has confirmed the 2026 Prime Appreciation Sale, with the main promotion running from October 16 to 19 and more than 4 million discounted products expected.
Amazon has launched the Global from Day One program to help sellers manage global stores centrally and plans to introduce a Global Inventory Pool.
Amazon announced that Seller Central will gradually support management of products, orders, and operational data from Walmart, eBay, Shopify, and TikTok Shop.
Walmart has opened a seller-performance data API supporting metric monitoring, downloads, and order-level Excel files, requiring sellers to prepare system integration.
Amazon says Seller Assistant has more than 230,000 monthly active users and can provide operational recommendations based on business data and perform some tasks.
eBay will add automated feedback to eligible transactions and adjust how mixed feedback is handled; sellers must continue monitoring fulfillment, after-sales service, and account metrics.
Amazon has added an option to move imports from the Port of Los Angeles by rail to fulfillment centers on the U.S. East Coast, allowing sellers to view rates and estimated delivery windows during booking.
TikTok Shop U.S. Smart Promotion charges 3.5% outside campaign periods and may rise to 4.5% or 5.5% during campaigns, mainly affecting sellers participating in platform campaigns.
TikTok Shipping will charge surcharges on oversized and overweight parcels from October 5, 2026, with fees of up to $79.99.
TikTok Shop U.S. updated its sample guidelines. Refundable samples have a 120-day sales-target window, while free samples generally require video or livestream content within 14 days.
TikTok Shop U.S. has opened a seller referral program. Eligible referrers who invite new U.S. merchants and help them meet targets can earn up to $150 per qualified referral.
Amazon launched MCF Preferred Pricing, allowing eligible FBA sellers to save a combined 15% to 25% during the first six months through fulfillment-fee discounts and FBA credits.
Walmart Marketplace added Seller Performance APIs covering negative feedback, returns, Item Not Received, and late shipment, with both aggregated and order-level reports.
Amazon launched the Selling Partner Plugin, connecting Amazon Quick and testing Claude to help U.S. sellers manage pricing, replenishment, advertising, and product optimization with external AI.
TikTok Shop US referral fees for Q4 LIVE Auction orders may fall to 3%; eligible new sellers and designated existing sellers qualify, with a monthly promotional GMV cap of $1.6 million.
eBay requires sellers to ship via the service selected by the buyer and keep handling times, shipping locations, and tracking information accurate and consistent.
Amazon plans to expand Seller Central to connect with eBay, Shopify, TikTok, and Walmart, enabling US sellers to manage multi-channel business.
eBay Seller Center continues to showcase AI Assistant and AI listing tools. Sellers can use them to improve content and customer-service efficiency, but they cannot replace compliance checks.
Walmart’s Supplier Developer Platform has released a new Changelog version, but the public page has not yet disclosed specific changes.
Amazon is expanding Seller Assistant so it can continuously monitor business matters and run rule-based workflows, with seller approval required for some actions.