eBay Adds “Durability Guarantee” Listing Attribute
eBay has added an optional “Durability guarantee” listing attribute to support EU disclosure requirements for commercial durability guarantees.
What are the key facts?
- 1eBay added an optional “Durability guarantee” listing attribute
- 2No new API endpoint or data structure is required
- 3Sellers must accurately disclose manufacturers’ durability guarantees
What happened?
An eBay developer announcement says the platform has added an optional “Durability guarantee” listing attribute to support the EU’s commercial durability-guarantee disclosure requirements taking effect on September 27, 2026. The announcement says the change does not require a new API endpoint or data structure, but sellers using API bulk listing, ERP systems or third-party listing tools should confirm that their existing systems can recognize and transmit the attribute. The change primarily affects EU cross-border sellers of appliances, electronics, furniture, tools, automotive products and other durable goods, especially commercial sellers shipping to EU markets such as France, Germany, Italy and Spain. If a product has a manufacturer’s durability guarantee, sellers need to disclose it accurately on the product page; if it does not, they should not enter the information inaccurately to improve conversion. The source notes that incorrect entries could lead to consumer complaints, return disputes or platform compliance risks.
What does this mean for cross-border sellers?
eBay has added an optional “Durability guarantee” listing attribute to support the EU’s commercial durability-guarantee disclosure requirements taking effect on September 27, 2026. EU sellers of durable goods such as appliances, electronics, furniture, tools and automotive products must ensure that their API, ERP or third-party tools accurately transmit manufacturers’ durability-guarantee information to avoid complaints, return disputes or compliance risks.
What should sellers do now?
- 1Filter appliances, electronics, furniture, tools, automotive products and other durable-goods listings in EU stores serving France, Germany, Italy and Spain, verify the manufacturer-guarantee information for each item, and produce an SKU list with guarantee status. Completion requires supporting evidence for every SKU.Listing Optimizer
- 2Check whether API bulk-listing systems, ERP systems and third-party listing tools can recognize and transmit the “Durability guarantee” attribute, and conduct one listing test using a durable-goods listing. Completion requires the test result to include the attribute without requiring a new API endpoint or data structure.Listing character checker
- 3Add accurate disclosures to EU durable-goods pages that have a manufacturer’s durability guarantee, and leave the field blank for products without one. Completion requires page review for all relevant SKUs and separate lists of completed, blank and pending-confirmation items.