New Amazon U.S. Delivery Rate Requirement: Sellers Need to Prepare in Advance
Starting September 30, 2026, Amazon U.S. sellers will be required to maintain a Business Hour Delivery Rate of at least 90%. (Based on the summary)
What are the key facts?
- 1Amazon U.S. sellers must maintain a Business Hour Delivery Rate of at least 90% starting September 30, 2026
- 2This is an upcoming policy reminder, not an announcement newly issued within the past 48 hours
What happened?
An Amazon seller policy page was recently crawled, and most of the key changes disclosed on it predate the 48-hour window. The page states that, starting September 30, 2026, sellers on Amazon U.S. must maintain a Business Hour Delivery Rate of at least 90%. This is currently an upcoming policy reminder rather than an announcement newly issued within the past 48 hours. Sellers operating on Amazon U.S. should monitor this delivery performance requirement and prepare before it takes effect.
What does this mean for cross-border sellers?
U.S. sellers need to manage delivery performance around the Business Hour Delivery Rate and complete preparations by September 30, 2026. After the requirement takes effect, they must maintain at least 90%; include the store and relevant listings in ongoing checks.
What should sellers do now?
- 1This week, check the current Business Hour Delivery Rate for each U.S. store and delivery-related listing, create a store- and listing-level tracking checklist, flag items that still need improvement to reach 90%, and prepare review records.Listing character checker
- 2This week, organize a delivery performance management checklist for each U.S. store, record the Business Hour Delivery Rate, responsible store, listings needing improvement, and follow-up schedule, and complete a preparation sheet that can be continuously updated through September 30.