Some Amazon Prime Big Deal Days Deal Sourcing Applications Close September 29
An Amazon U.S. marketplace announcement says some Prime Big Deal Days Deal sourcing applications close on September 29, 2026. Prime-exclusive discounts typically require at least 15% off the reference price.
What are the key facts?
- 1Some Deal sourcing applications close on September 29, 2026
- 2The corresponding promotional resources cannot be submitted after the deadline
- 3Prime-exclusive discounts typically require at least 15% off the reference price
- 4Products must meet requirements related to price, inventory, sales history, and delivery performance
What happened?
An Amazon U.S. marketplace seller announcement says that some Prime Big Deal Days Deal sourcing applications close on September 29, 2026. Sellers who miss the deadline will no longer be able to submit the corresponding promotional resources. The announcement also states that Prime-exclusive discounts typically require sellers to offer at least 15% off the reference price, while products must meet requirements related to price, inventory, sales history, and delivery performance. For cross-border sellers planning to participate in Q4 traffic events, the arrangements mean they should not wait until just before the event to cut prices temporarily. Instead, they should confirm in advance whether products qualify for Deals, whether the reference prices are valid, and whether inventory is sufficient to support the order peak during the promotion. The change mainly affects brand sellers, assortment sellers, and sellers in the home, consumer electronics, apparel, beauty, and gifts categories. As peak-season FBA fees will also rise, sellers must recalculate discounted selling prices, advertising costs, storage fees, and return costs rather than simply applying the discount percentages used in previous years.
What does this mean for cross-border sellers?
Some Prime Big Deal Days Deal sourcing applications have a tighter deadline, and sellers cannot submit the corresponding promotional resources after September 29, 2026. Check product eligibility, reference prices, inventory, and fulfillment performance in advance, and recalculate actual margins based on a discount of at least 15%.
What should sellers do now?
- 1Immediately review products planned for Prime Big Deal Days on the U.S. marketplace, checking Deal eligibility, reference prices, inventory, sales history, and delivery performance; complete lists of eligible products, products requiring additional materials, and products that missed the September 29, 2026 deadline.Listing character checker
- 2Use a profit calculator to recalculate discounted selling prices for home, consumer electronics, apparel, beauty, and gifts listings at a discount of at least 15% off the reference price. Include advertising costs, peak-season FBA fees, storage fees, and return costs, and produce lists of products ready to submit and products requiring adjustment.Profit calculator
- 3Review inventory item by item for brand sellers and assortment sellers planning promotions, confirm whether inventory can support the order peak during the promotion, and record each listing’s inventory status, replenishment needs, and participation conclusion in the preparation list.Procurement List