TikTok Shop Japan Updates Intellectual Property Infringement Reporting Guidance
TikTok Shop Japan updated its guidance for reporting trademark, copyright, patent, and other intellectual property infringement.
What are the key facts?
- 1Japan site updated intellectual property infringement reporting guidance
- 2Rights holders can submit infringement notices through IPPC
- 3Reports cover multiple types of intellectual property
- 4False or misleading notices may result in liability
What happened?
TikTok Shop Japan updated its intellectual property infringement reporting guidance on September 28, 2026. Rights holders or authorized representatives of trademarks, copyrights, patents, and other intellectual property in the Japan market can submit infringement notices through TikTok Shop’s Intellectual Property Protection Centre, or IPPC. The rule directly affects brand sellers, authorized distributors, and cross-border distributors on the Japan site, as well as sellers of high-counterfeit-risk categories such as anime merchandise, apparel, bags, beauty products, and electronic accessories. The platform warned that intentionally submitting false or misleading infringement notices may result in damages or other liability under local law, while encouraging rights holders to first contact the product or content publisher to try to resolve the issue. For sellers, risks may include Listing removal, store penalties, restricted selling privileges, deletion of related content, and higher appeal costs. The announcement did not disclose a new uniform penalty amount or fixed effective date, but the page is dated September 28. Sellers should check brand authorization letters, purchase invoices, trademark-use licenses, product image sources, and Japanese-page content, and avoid directly copying official brand images or using unauthorized logos.
What does this mean for cross-border sellers?
TikTok Shop Japan allows rights holders or authorized representatives to submit trademark, copyright, patent, and other intellectual property infringement notices through the IPPC. If sellers lack authorization or proof of material sources, the risk may expand from removal of an individual Listing to store penalties, restricted selling privileges, and higher appeal costs.
What should sellers do now?
- 1This week, create a Listing-by-Listing authorization verification table for each Japan-site store, checking brand authorization letters, purchase invoices, trademark-use licenses, and image sources; enter the verification result for every active Listing and separately list missing items.AI Photo Tagging
- 2Review anime merchandise, apparel, bags, beauty, and electronic accessory Listings, remove unauthorized logos and directly copied official brand images, create a list of items requiring modification, and record the source of replacement materials for each item.