TikTok Shop US New SPS to Launch on October 15
TikTok Shop’s new Shop Performance Score for the US site is scheduled to launch on October 15, 2026, with greater focus on logistics and after-sales response.
What are the key facts?
- 1New SPS scheduled to launch on October 15, 2026
- 2New score is for preview only during the trial
- 3New scoring strengthens logistics and fulfillment dimensions
- 4SPS may affect platform benefits and campaign eligibility
What happened?
TikTok Shop’s new Shop Performance Score (SPS) for the US site is scheduled to officially launch on October 15, 2026. From September 21 to October 14, 2026, the new SPS is in a preview trial phase; scores during the trial are for preview only, and current platform benefits continue to be calculated under the old version. The new SPS remains a 0-to-5 store performance score, but shifts product satisfaction further toward product-level evaluations and strengthens logistics and fulfillment dimensions, assessing shipping speed, transit time, after-sales handling time, and free-shipping performance. After the official launch, SPS may affect sellers’ platform benefits, campaign eligibility, and traffic competitiveness. For cross-border sellers, low inventory, repeated shipping delays, slow return processing, or unstable transportation routes may create greater operating risks.
What does this mean for cross-border sellers?
The new SPS is scheduled to launch on October 15, 2026. The score remains 0 to 5, but will place greater emphasis on product-level satisfaction, shipping speed, transit time, after-sales handling time, and free shipping. Before launch, sellers should check inventory, promised handling times, overseas warehouses, and after-sales processes, as these factors may affect platform benefits, campaign eligibility, and traffic competitiveness.
What should sellers do now?
- 1By October 14, 2026, review the new SPS preview score for the US site. Record product satisfaction, shipping speed, transit time, and after-sales performance by product, create a ranked list of abnormal products, and assign an improvement action to each.My AI Agents
- 2Review inventory, overseas-warehouse inventory, and promised handling times for all US-site products. Prioritize low-inventory listings and those at risk of delayed shipping, create a stocking and replenishment list, and record a disposition for every abnormal product.Procurement List
- 3Organize the after-sales inquiry, return, and refund processes for the US site. Assign a standard response owner and escalation path for all active products, complete one review of historical tickets this week, and produce a list of unresolved or late-handled issues.AI Customer Service