TikTok Shop Vietnam Adjusts Commission Rates for Certain Product Categories
TikTok Shop Vietnam announced changes to fixed commission rates for certain product categories; the Mall commission rate for books, magazines, and audio will decrease from 15% to 12.5%.
What are the key facts?
- 1TikTok Shop Vietnam published the commission update on September 30, 2026
- 2Changes for certain product categories take effect October 20
- 3Mall commission for books, magazines, and audio decreases from 15% to 12.5%
- 4The notice distinguishes Marketplace Sellers and Mall Sellers
What happened?
TikTok Shop Vietnam published a platform commission update on September 30, 2026, announcing changes to fixed commission rates for certain product categories from October 20. The notice clearly distinguishes Marketplace Sellers and Mall Sellers and applies to sellers completing transactions on the Vietnam site. The disclosed example shows that the TikTok Shop Mall commission rate for books, magazines, and audio will change from 15% to 12.5%. Because TikTok Shop charges commissions on successful orders, sellers need to recalculate actual contribution profit after considering refund rates, affiliate creator commissions, advertising costs, platform shipping subsidies, and taxes. The adjustment affects local Vietnamese merchants, Chinese sellers entering Vietnam through cross-border programs, brand Mall merchants, and sellers relying on books, education, and content-oriented products. The notice also shows that specific rates are differentiated by product cluster and cannot be applied as a single percentage across the entire store; sellers should check category assignments and the rate table in Seller Center before October 20.
What does this mean for cross-border sellers?
TikTok Shop Vietnam differentiates commissions by product cluster and seller type, so one rate cannot be applied across the entire store. The Mall commission for books, magazines, and audio will decrease from 15% to 12.5%; sellers should recalculate order contribution profit and check the specific rate.
What should sellers do now?
- 1This week, log in to Seller Center for Vietnam and verify the category assignment and rate for books, magazines, and audio products one by one for Marketplace Sellers and Mall Sellers. Export or screenshot the rate table and create a list of products requiring review.Profit calculator
- 2This week, enter commissions, refund rates, affiliate creator commissions, advertising costs, platform shipping subsidies, and taxes for key Vietnam-site products into a profit calculator. Recheck actual contribution profit under both the 15% and 12.5% rates.