German retail giant Kaufland has announced it will enter the Spanish and Dutch markets by the end of summer, expanding its e-commerce platform coverage to nine countries and providing more opportunities for cross-border sellers in Europe.
Mexico and the EU have signed the Modernized Global Agreement (MGA), updating their trade framework after twenty years, aimed at eliminating trade barriers and strengthening digital trade and supply chain integration.
Amazon will implement new product title optimization policies starting July 27, and introduce a new Item Highlights field. Sellers need to adjust their listings according to the new regulations to comply with the platform's latest search and display requirements.
Amazon has introduced an AI-driven brand collection ad format aimed at enhancing product discovery through a more intuitive display, helping sellers attract potential consumers more effectively in search results and improve conversion rates.
Amazon has notified sellers that starting July 8, all imported consumer products regulated by the CPSC must complete GCC/CPC electronic compliance certificate declarations before customs clearance, or face shipment rejection or delays.
With the rapid expansion of cross-border e-commerce, customs authorities are increasing their crackdown on infringing and counterfeit goods. Customs has introduced advanced technology to intercept sellers who attempt to evade regulations by splitting packages or disguising shipments, significantly increasing the risk of violations.
Walmart's e-commerce platform has achieved a significant breakthrough by opening to international consumers outside the U.S. for the first time, allowing them to place orders directly. Additionally, an industry guideline on cross-border e-commerce supply chain management has been released to enhance the standardization and compliance across various supply chain segments.
TikTok Shop Thailand has implemented new regulations requiring sellers to ensure that product descriptions match actual items. From July 6, strict assessments on customer service will commence. Stores with a response rate below 85% to buyer messages within 12 hours will face tiered penalties, necessitating improved operational responsiveness from sellers.
The 2026 Cross-Border E-Commerce Development Conference held in Langfang focused on the application of AI technology across the entire cross-border e-commerce chain. Experts indicated that AI has become a new engine for industry growth, effectively reducing operational costs and aiding companies in transitioning from traditional listing models to branding and digitization.
The 9th Global Cross-Border E-Commerce Festival has opened in Shenzhen, attracting over 1,600 exhibitors. The event discusses how cross-border e-commerce can transition from being an external trade growth engine to a strategic infrastructure supporting a strong trade nation, emphasizing the importance of brand globalization and a holistic ecological cycle.
Amazon announces optimization of the New Selection Program, reducing fees for sellers launching new products starting July 30, 2026, to encourage sellers to expand their product offerings and lower entry barriers for new products.
TikTok Shop officially enters four new European markets in June, further expanding its global e-commerce footprint, offering live commerce and social e-commerce services to local consumers and cross-border sellers.
Amazon officially announced that Prime Day 2026 will be held from June 23 to 26. This event is significantly earlier than in previous years, requiring sellers to quickly finalize inventory and adjust advertising strategies to cope with the earlier traffic peak.
Walmart announced that its U.S. website is now officially open to international buyers, with Mexico being the first pilot market. Sellers on the U.S. site can reach Mexican customers without additional steps, as Walmart handles logistics and tariff processing, further expanding seller market space.
The TikTok Shop summer promotion "Deals For You Days" officially starts on June 17. The platform will provide traffic support through the homepage, search, and live streams, and will subsidize some discounts, offering sellers a key opportunity to boost summer sales.
Amazon requires Fulfilled by Merchant (FBM) sellers to ensure their SKU processing times are accurate by June 29. The system will monitor actual shipping speeds, and any discrepancies will lead to forced adjustments. Sellers need to enable Automated Handling Time (AHT) to avoid compliance risks.
eBay has recently optimized its seller-initiated offers feature, allowing direct negotiations in message threads and extending the buyer’s counter-offer validity period to 96 hours, aimed at increasing transaction rates through more flexible communication.
TikTok Shop has updated the calculation method for the Late Shipment Rate (LDR), incorporating undelivered orders into the assessment. Formal penalties will begin in July, requiring sellers to immediately optimize inventory management and shipping processes to comply with stricter evaluations.
The EU customs reform is progressing, with the ICS2 system fully covering all modes of transport starting June 1, requiring the pre-declaration of detailed data. As of July 1, the exemption policy for small imports under €150 will officially be canceled, increasing costs for cross-border sellers.
Korean e-commerce platforms and brands are accelerating their global market expansion through Chinese cross-border e-commerce platforms. By leveraging China’s mature logistics and marketing systems, Korean brands can reach Chinese and other overseas consumers at lower costs.