TikTok Shop Releases New U.S. SPS Rating Rules
The new SPS separates product satisfaction and logistics evaluations into more detailed dimensions and sets score-formation thresholds.
What are the key facts?
- 1TikTok Shop published an introduction to the new U.S. SPS on October 20, 2026
- 2Product satisfaction is broken down from the store level to the product level
- 3Logistics evaluation is divided into Dispatch Time and Transit Time
- 4A store needs at least 30 delivered orders in the past 90 days to generate an SPS
- 5An individual product needs at least five valid orders to generate a product satisfaction score
What happened?
TikTok Shop published an introduction to the new U.S. Shop Performance Score (SPS) on October 20, 2026. The new scoring system further breaks Product Satisfaction down from the store level to the product level. Logistics evaluation will also no longer rely only on a single on-time-delivery metric; it will distinguish between Dispatch Time and Transit Time. Free Shipping Coverage may provide a bonus of up to 0.5 points. A store must have completed at least 30 delivered orders in the past 90 days to generate an SPS, while an individual product needs at least five valid orders to generate a product-level satisfaction score. The platform plans to formally launch the new system in mid-October. The adjustment affects TikTok Shop sellers that rely on organic traffic, affiliate creators, and platform campaigns, especially stores with many SKUs, dispersed orders, or unstable logistics.
What does this mean for cross-border sellers?
The new SPS breaks product satisfaction and logistics evaluations down to finer levels, so a single SKU’s negative reviews, shipping, and transit performance may directly affect store operations. Sellers relying on organic traffic, creators, or campaigns need to shift from store-level overviews to product-level management.
What should sellers do now?
- 1This week, export or organize negative-review, refund, and satisfaction records by U.S.-store SKU, flag products with fewer than five orders that have not yet formed a score, and create an improvement list for each SKU.Dimensional weight
- 2This week, review Dispatch Time and Transit Time separately for each SKU, identify abnormalities in the shipping and transit stages, and complete a logistics checklist covering problem orders, the responsible stage, and corrective actions.
- 3This week, check the number of delivered orders in the past 90 days to confirm whether the store has reached at least 30. Also screen SKUs with dispersed orders, verify individually whether each has reached at least five valid orders, and record the results.