Amazon U.S. Tightens Delivery Requirements for Business Orders
Amazon will require seller-fulfilled orders for Amazon Business buyers to maintain a 90% Business Hour Delivery Rate; sellers below the standard may lose eligibility to sell to business customers.
What are the key facts?
- 1Amazon U.S. will require a 90% delivery rate for seller-fulfilled orders to Amazon Business buyers
- 2Requirement takes effect on September 30, 2026
- 3Business Hour Delivery Rate is calculated over a rolling 14-day period
- 4A rate below 90% triggers a reminder; continued underperformance may remove eligibility to sell to business customers
- 5Policy does not affect FBA or retail product eligibility
What happened?
An announcement on Amazon’s official seller forum states that the U.S. site will apply a Business Hour Delivery Rate requirement to seller-fulfilled orders for Amazon Business buyers. Starting September 30, 2026, U.S. sellers must maintain a Business Hour Delivery Rate of at least 90% for seller-fulfilled orders. The metric is calculated over a rolling 14-day period and measures whether packages are delivered during business customers’ operating hours. If the rate is below 90% on September 30, Amazon will issue a reminder. If performance has not improved by October 30, the seller’s seller-fulfilled products may lose eligibility to be sold to Amazon Business customers. The policy does not affect FBA or retail product eligibility. Cross-border sellers most affected are those using FBM, serving business procurement customers, or shipping to warehouses or office addresses. Sellers should review carrier delivery times, handling times, shipping templates, and tools such as Amazon Buy Shipping.
What does this mean for cross-border sellers?
Sellers using FBM to serve Amazon Business customers must maintain a Business Hour Delivery Rate of at least 90% from September 30, 2026. The metric is calculated over a rolling 14-day period. Continued performance below the standard may result in loss of eligibility for seller-fulfilled products to be sold to business customers; FBA and retail product eligibility are not affected.
What should sellers do now?
- 1This week, export or organize seller-fulfilled orders for Amazon Business buyers, verify on a rolling 14-day basis whether packages were delivered during business customers’ operating hours, and create a daily tracking sheet.Platform Policy
- 2Review handling-time, shipping-template, and carrier-delivery-time settings for each FBM product, prioritizing products shipped to warehouses or office addresses.
- 3Check Amazon Buy Shipping usage and compare it with current carrier arrangements to identify order-process steps that could prevent delivery during business hours.
- 4Set an internal alert for business procurement orders when the rate falls below 90%, and continuously record changes so delivery arrangements can be adjusted before Amazon issues a reminder.