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Amazon has adjusted the rules for obtaining Featured Offer status by removing single hard thresholds like order defect rates, incorporating them into a comprehensive weighted ranking system instead.
Amazon officially launched the 2026 version of the FBA New Selection Program on July 30. The new policy aims to reduce sellers' costs for promoting new products by offering larger fee discounts, broader storage exemptions, and commission incentives for specific new brand ASINs. Existing sellers will be automatically migrated but must confirm to retain benefits after a certain date.
TikTok's advertising system has been upgraded, allowing advertisers to block up to 40% of regions in TopView ads. This enhances geographic precision in ad placements, helping sellers more effectively control budgets and optimize conversion results.
TikTok is testing a new pilot program where the platform will directly intervene and oversee key store operations, including creator recruitment and advertising management. This indicates TikTok's strengthened control over the ecommerce ecosystem and potential direct competition with existing Shop agencies.
Amazon has imposed stricter limits on product title lengths, requiring most category product titles to be within 75 characters. To compensate for the display space, the platform has added an 'Item Highlights' field, allowing sellers to provide up to 125 characters of additional specifications.
Walmart has officially introduced the negative keywords feature for advertisers on its platform, allowing sellers to exclude irrelevant search terms in their search ads. This move aims to help sellers precisely control their ad spending and reduce budget waste from ineffective clicks, thereby improving overall return on ad spend (ROAS).
Amazon has announced it will gradually remove certain hard performance qualification restrictions for the Featured Offer (formerly Buy Box). Previously, metrics like order defect rate directly determined qualification; under the new adjustment, these metrics will factor into a weighted ranking formula rather than being a singular 'threshold'.
TikTok Shop is testing a managed services model in the U.S. Under this model, the platform will deeply engage in sellers' marketing, ad placements, and influencer collaborations, allowing sellers to focus on product development and supply chain management, aiming to boost sales growth through the platform's professional operational capabilities.
Amazon upgraded the FBA New Selection Program, with the new version taking effect on July 30, providing better logistics fees and storage support for eligible new brand ASINs.
TikTok is testing a membership subscription plan called 'TikTok Shop Plus,' designed to improve user retention by offering benefits like free shipping and discounts, directly competing with Amazon Prime to enhance its e-commerce conversion capabilities.
eBay has changed the display rules for 'Second Chance Offers,' which will now be publicly displayed, increasing transaction transparency.
TikTok Shop has adjusted its seller recruitment policy to officially allow established sellers from platforms like Amazon, eBay, and Walmart to join. Applicants must meet specific GMV and store rating requirements to attract more quality products.
Walmart has launched the 'Hot Item Incentive Program' that allows sellers to earn up to 100% in commission reductions and storage fee discounts by maintaining competitive pricing and utilizing WFS or 2-day delivery, aimed at enhancing conversion rates for core products on the platform.
This month, notable developments in the e-commerce sector include Facebook testing a TikTok-style full-screen video feed; eBay increasing rates for USPS Ground Advantage services; and the European Commission accusing TikTok of having structural flaws in protecting minors' privacy, facing hefty fines as a result.
eBay has announced the official launch of its International Shipping Service (EIS) in the UK, which will gradually replace the Global Shipping Program (GSP). The new service promises sellers a broader shipping range, more competitive shipping rates, and improved international return and shipping protection mechanisms.
Amazon has announced an update to its New Selection Program, which will take effect on July 30. Eligible new brand FBA ASINs will receive multiple benefits including reduced logistics costs and return support to help new products gain traction quickly.
Walmart is set to launch a negative keywords feature aimed at helping advertisers filter out unrelated search terms, thereby optimizing ad spend and improving conversion rates. This move will significantly enhance sellers' control over the precision of their ad placements, reducing budget waste from ineffective clicks.
eBay has begun publicly displaying sellers' 'Second Chance' offers, meaning discounts originally sent privately to non-winning bidders will now be transparent.
eBay has begun publicly displaying sellers' 'Second Chance Offers', which are private discounts offered to non-winning bidders. This increases price transparency on the platform but may also impact sellers' bargaining power.
Walmart has launched the 'Hot Items Incentive Program' to encourage sellers to enhance price competitiveness through commission reductions and traffic support. Sellers using Walmart Fulfillment Services (WFS) or two-day delivery services can receive up to 100% commission reduction.