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Platform Policy

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Platform Policy163

Amazon Cancels Pre-Qualification for Featured Offers (Buy Box)

Amazon has announced the cancellation of the seller pre-qualification process for Featured Offers (formerly Buy Box). This means that all offers will automatically enter the candidate pool, with the platform directly assessing based on price competitiveness, delivery speed, and store performance. This move aims to simplify the process but also means competition will be more transparent and direct.

Platform Policy163

Amazon Updates VAT Policy for Spain

Amazon has recently updated its VAT policy for the Spanish site, requiring sellers to closely monitor changes in tax compliance requirements to ensure business sustainability in the local market.

Platform Policy163

TikTok Shop Southeast Asia Store Rating Preview Period Ends Today

The cross-border store rating preview period for TikTok Shop Southeast Asia officially ended on July 15. This means the platform will officially implement the new rating assessment mechanism, requiring sellers to pay attention to store performance.

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Platform PolicyRetailtantra

Amazon Product Title Update: Deadline July 27

Amazon will implement new product title rules requiring titles to be limited to 75 characters. This aims to optimize search result display and user experience. Sellers must complete listing optimizations by July 27 to avoid impacting product visibility, SEO rankings, and conversion rates.

Platform PolicyZiptoresearch

Shopee Philippines Extends Buyer Return Period to 30 Days

Starting July 13, Shopee Philippines has extended the buyer return period to 30 days. This policy change will significantly increase after-sales handling pressure on sellers, particularly for high-return-rate categories. Sellers need to urgently adjust refund policies and optimize product descriptions to minimize malicious returns and inventory buildup.

Platform PolicyReuters

Global E-commerce Enters 'Tariff Economy' Era, Trade Policies Reshape Retail Landscape

Global e-commerce is shifting from a low-cost, high-efficiency free trade environment to a politicized era driven by trade policies. The EU recently imposed a 3 euro import fee on low-value packages under 150 euros, aiming to weaken the duty-free pricing advantage of cross-border e-commerce platforms, marking a significant shift in the global regulatory landscape.

Platform PolicyCalywire

TikTok Shop Launches New Dynamic Account Health Scoring System

TikTok Shop has officially upgraded its traditional penalty scoring mechanism to a dynamic account health scoring system, which assesses seller operational risks in real-time based on content compliance, logistics timeliness, and customer feedback. Sellers should note that brands are now jointly responsible for the content compliance of associated influencers, shifting compliance management from passive response to active monitoring.

Platform PolicyCuhai

Amazon Removes Prequalification Threshold for Featured Offer

Amazon has announced adjustments to the competition rules for the 'Featured Offer' (formerly known as Buy Box). Global sites will gradually eliminate prequalification screening processes for sellers, allowing all product listings to automatically enter the candidate pool. While the entry threshold has been lowered, the ability to gain weight will still depend on price competitiveness, delivery timeliness, and overall store performance, leading to increased competition.

Platform PolicyRetailtantra

Amazon Releases New Compliance Rules for Product Titles, Deadline July 27

Amazon will implement new product title rules on July 27, requiring title lengths to be limited to 75 characters. This move aims to enhance the mobile search experience and conversion rates. Sellers must optimize their listings before the deadline or risk affecting their search rankings and product visibility.

Platform PolicyChuhaiwang

Amazon Cancels Pre-Qualification Review for Featured Offers

Amazon announces the cancellation of pre-qualification reviews for Featured Offers, allowing all product quotes to automatically enter the candidate pool. However, obtaining shopping cart weight still depends on core metrics such as price, delivery speed, and store performance.

Platform PolicySupply Chain Dive

Amazon Announces 2026 Holiday Season FBA Shipping Fee Standards

Amazon announces it will charge holiday season shipping fees from October 15 to January 14 of the following year, with an average increase of $0.32 per unit, plus an additional 3.5% fuel and logistics surcharge.

Platform PolicyZiptoresearch

Amazon Removes Star Ratings from Product Listings

Amazon is gradually removing star ratings from search results and product detail pages, which directly affects click-through rates and consumer trust. Sellers need to optimize A+ content and advertising strategies in response.

Platform PolicyZiptoresearch

Shopee Philippines Extends Return Period to 30 Days

Starting July 13, Shopee Philippines will extend the return period for buyers to 30 days, requiring sellers to urgently adjust their after-sales refund policies and optimize product descriptions to reduce return rates.

Platform PolicySmsfulfillment

EU Implements New Tariff for Low-Value Packages Starting July 2026

The EU has officially implemented a tariff policy for low-value e-commerce packages, eliminating previous tax exemptions. Every low-value item imported into the EU will incur a €3 tariff, directly increasing sellers' logistics costs and compliance difficulties. It is recommended that sellers adjust their pricing strategies and optimize their clearance processes in advance.

Platform PolicyNewegg

Newegg Launches Memory Trade-In Program

Newegg has recently expanded its trade-in program to include a memory module recycling service. This initiative aims to enhance its PC hardware ecosystem and attract more tech enthusiasts by lowering upgrade barriers, further solidifying its position in the electronics vertical market.

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Platform PolicyNova Analytics

Amazon Removes Seller Performance Gate for Featured Offer Button

Amazon is globally removing the seller performance as a hard requirement for securing the Featured Offer button. Sellers who previously lost eligibility due to performance metrics will regain competitive eligibility, intensifying market competition where pricing and logistics efficiency will become critical.

Platform PolicyBebold

TikTok Shop Launches New Account Health Rating System

TikTok Shop officially implements a dynamic Account Health Rating (AHR) system, replacing the previous penalty point system. The new system evaluates seller compliance performance over the past 180 days with a score ranging from 0 to 1000. Sellers must maintain high scores by fulfilling orders and passing compliance tests to avoid account restrictions due to violations.

Platform PolicyTikTok

TikTok Shop Updates Freight Subsidy and Compensation Settlement Timing

TikTok Shop announces that starting July 23, the freight subsidies and non-seller fault compensations provided by the platform will be settled approximately 3 calendar days after order completion. Sellers need to adjust their cash flow plans and financial reconciliation processes accordingly.

Platform PolicyBebold

TikTok Shop to Launch New Account Health Rating System in July

TikTok Shop will comprehensively upgrade its seller compliance system in July by replacing the previous violation point system with an 'Account Health Rating' (AHR). The new system not only focuses on seller performance but also introduces benchmarking against competitors in the same category, meaning compliance pressure on sellers will increase as average industry standards rise.