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Platform Policy

1385 articles

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Platform PolicyNova Analytics

Amazon Removes Seller Performance Gate for Featured Offer

Amazon is globally removing the hard threshold of 'seller performance' for obtaining the 'Featured Offer' (formerly the Buy Box). This means that even with fluctuating performance metrics, sellers still have the opportunity to compete for this position, with the platform now placing greater emphasis on price, inventory, and delivery speed.

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Platform PolicyBnnbloomberg

Deadline July 24: US Tariffs on EU and UK E-commerce to Rise to 10-12.5%

The US is set to implement new Section 301 tariffs on July 24, covering most imported goods from the EU and UK. This will directly increase operational costs for cross-border sellers, who need to assess profit margins in advance and consider tariff deduction options.

Platform PolicyYoutube

TikTok US Implements Tiered Deposit System for Sellers

TikTok Shop in the US has recently adjusted its seller deposit policy by implementing a tiered deposit system. This move aims to regulate the platform's operating environment and enhance seller service quality, but also imposes higher demands on sellers' cash flow.

Platform PolicyAmz123

Mercado Libre Launches IPI 3.0 Assessment System, Impacting Overseas Warehouse Capacity

Mercado Libre officially implements the IPI 3.0 inventory performance assessment, introducing new operating efficiency metrics. The new rules directly determine sellers' overseas warehouse capacity quotas, with high-scoring sellers receiving additional resources, advising sellers to adjust their stocking strategies promptly.

Platform PolicyBebold

TikTok Shop Launches New Account Health Rating System

TikTok Shop is upgrading its traditional violation points system to a dynamic 'Account Health Rating (AHR)' system, requiring sellers to transition from passive compliance to active management, with brands held accountable for content violations by associated creators.

Platform PolicyAmazon Seller Central

Amazon Removes Featured Offer Seller Qualification Restrictions

Amazon announces the gradual removal of seller qualification thresholds for the Featured Offer (golden shopping cart). Previously, this qualification was mainly based on seller performance metrics. With this adjustment, the system will automatically include all sellers' offers in the competition pool and rank them based on overall performance. This policy will be fully deployed globally by the end of 2026.

Platform PolicyTikTok

TikTok Shop Seller Center Releases Latest Policy Update

TikTok Shop updated its seller policy on July 1, 2026. Sellers are advised to closely monitor the latest compliance requirements in the Seller Center to ensure their store operations align with the platform's current standards and avoid regulatory risks.

Platform PolicyYoutube

Amazon Exits Fresh Business and eBay Bans AI Bots

Retail analysis indicates that Amazon is scaling back its fresh grocery stores and related payment technology investments, while eBay is taking strict measures to ban AI shopping bots to maintain fairness and authenticity in platform transactions.

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Platform PolicyBakertillysee

EU Implements New Tariff Regulations for Low-Value E-Commerce Packages Starting July

The EU has officially canceled the tax exemption policy for low-value e-commerce packages. Starting July 2026, all goods imported from non-EU countries valued under 150 euros will be subject to a fixed tariff of 3 euros per item. This measure aims to eliminate competitive inequality between non-EU sellers and local EU businesses, requiring sellers to recalculate costs and optimize customs declaration data.

Platform PolicyNewegg

Newegg Launches Memory Trade-In Program

Newegg officially launches a memory trade-in program to enhance its PC hardware upgrade ecosystem. This initiative aims to improve user retention through a circular economy model and boost sales of new hardware.

Platform PolicyShopifreaks

TikTok Shop Increases Per-Item Commission Rate by Up to 50%

TikTok Shop recently adjusted its fee structure, with per-item commission rates rising by as much as 50%. This change directly increases operational costs for sellers, possibly forcing them to reassess pricing strategies to maintain profit margins.

Platform PolicyWalmart

Walmart's ‘Thousand-Mile Ma’ Recruitment Plan Officially Launched

Walmart Global E-commerce has officially launched the ‘Thousand-Mile Ma’ recruitment plan, offering commission reductions, logistics discounts, and advertising subsidies to Chinese sellers to lower export costs and accelerate market entry in North America.

Platform PolicyCifnews

Shopee Malaysia Increases Fees for Handling Exception Items

Shopee Malaysia's official overseas warehouse announced an increase in handling fees for exception items (such as relabeling/repackaging) starting July 15 due to non-platform reasons. Sellers need to strengthen label verification before shipping.