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Platform Policy

1385 articles

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Platform PolicyAmazon Seller Central

Amazon: New CPSC Electronic Declaration Regulations Effective July 8

Amazon requires sellers to electronically declare compliance certificate data for CPSC-regulated imported consumer goods starting July 8. Non-compliant goods may face border detention or delays, and sellers must submit seven key data points including product ID, manufacturing date, and laboratory information via a customs broker or CPSC product registration system.

Platform PolicyRetailtantra

Amazon Product Title New Rules: Optimization Required by July 27

Amazon will implement new product title strategies, requiring sellers to optimize titles by July 27. The new rules emphasize concise titles under 75 characters to enhance search visibility and conversion rates through AI algorithms. Sellers should adjust their current listings to avoid ranking drops due to non-compliance with the title length.

Platform PolicyAmz123

Amazon UK and Europe to Cancel Buy Box Pre-Approval from July 20

Amazon announced the cancellation of the Buy Box qualification pre-approval from July 20 for the five European countries and the UK. New sellers or sellers with minor violation records can now directly compete for the Buy Box without waiting for prior approval. This aims to shorten the cold start period for new stores, but the platform will still use price, shipping, and performance in the final selection algorithm.

Platform PolicyWalmart

Walmart E-Commerce: Late Shipment Rate Included in Seller Performance Assessment

Walmart's e-commerce platform has recently updated its seller performance standards, officially including a late shipment rate (≤5%) as a criterion and tightening the delivery time requirement for Walmart+ badges to two days. The platform aims to enhance overall shopping experience through improvements in logistics and performance.

6 items
Platform PolicyYoutube

Amazon Releases New Product Title Regulations, Effective July 27

Amazon announces significant changes to product titles, requiring all product titles, excluding media categories, to be limited to 75 characters by July 27. The platform introduces the 'Item Highlights' feature, allowing sellers to add 125 characters of detailed information. Sellers are advised to optimize listings in advance, or the system will automatically apply AI-generated shortened versions.

Platform PolicyAmazon Seller Central

Amazon Adjusts Selection Criteria for Featured Offers

Amazon announces the gradual removal of the eligibility threshold for 'Featured Offers' (Buy Box). Previously, this eligibility relied heavily on seller performance metrics; after adjustments, all seller offers will directly enter the competitive pool, with display positions determined by overall ranking.

Platform PolicyCalywire

TikTok Shop Resets Account Health Score, Introduces Dynamic Rating System

TikTok Shop upgraded its compliance system in July, replacing the previous cumulative violation points system with a dynamic 'Account Health Score'. This new system emphasizes real-time risk monitoring, covering content compliance, affiliate marketing performance, and operational metrics, where violations will directly impact the overall store health score.

Platform PolicyDigitalapplied

Amazon Canada Terminates FBA Prep Service on July 1, 2026

Amazon Canada officially terminated its FBA Prep service on July 1, 2026. Sellers will need to handle pre-inbound tasks such as labeling and packaging themselves or seek third-party logistics providers to ensure smooth warehouse entry of their goods.

Platform PolicyChinesellers

TikTok Shop US Launches Three Cost-Saving Incentives for Fulfillment Services

TikTok Shop US introduces cost-saving incentives for the Fulfilled by TikTok (FBT) service aimed at alleviating shipping cost pressures for sellers. This initiative enhances platform logistics efficiency and encourages more sellers to utilize official fulfillment services, which improves consumer shopping experiences.

Platform PolicyeBay

eBay Seller Community Feedback: Discussion on Fund Settlement and Tax Sharing

The eBay seller community has been actively discussing recent issues regarding slower fund settlement speeds and the platform's sales tax sharing agreement with the California government. Sellers express concerns about the platform’s transparency in tax handling and fund turnover.

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Platform PolicyChuhai

Wildberries Significantly Increases Seller Commissions

The Russian e-commerce platform Wildberries has differentiated commission increases starting July 7, guiding sellers to use its warehouses. Commissions for seller-fulfilled (FBS) models have risen by up to 20 percentage points, while platform fulfillment (FBO) commissions have increased by 5 percentage points.

Platform PolicyChuhai

Amazon Fully Implements Passkey Verification

Amazon has fully implemented Passkey verification, and sellers must complete the setup; otherwise, they will be unable to log in to the seller backend, aimed at enhancing account security.

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Platform PolicyEcommercebytes

eBay Updates USPS Shipping Policy; Some Service Rates Unchanged

eBay announces measures in response to upcoming USPS rate adjustments. While USPS has adjusted prices for lightweight packages, eBay Labels will maintain four existing weight tiers with no rate increases. Additionally, Media Mail rates will be reduced by an average of 1.8%, and Priority Mail and Priority Mail Express rates will remain unchanged.

Platform PolicyCedcommerce

Amazon Implements 75-Character Limit for Product Titles Starting July 27

Starting July 27, Amazon will implement new product title rules across all categories, excluding media, requiring titles to be limited to 75 characters. Simultaneously, the platform will introduce the 'Item Highlights' feature, allowing sellers to provide product characteristics, materials, and uses within 125 characters. Titles that do not meet the standards will be automatically updated by Amazon's AI tools.

Platform PolicyEbrun

EU Officially Cancels Tax Exemption for Small Packages, Imposes €3 Tariff

Starting July 1, 2026, the EU will cancel the tax exemption for low-value packages valued under €150, instead imposing a fixed tariff of €3 per package. This move aims to balance the competitive environment between domestic and cross-border sellers, affecting nearly all cross-border e-commerce small package businesses, requiring sellers to recalculate costs and adjust pricing strategies.

Platform PolicyChuhai

Amazon GWD East China Warehouses Come Online, Support Automatic Replenishment

Amazon's Global Intelligent Hub Warehouse (GWD) is officially operational in East China, with dual warehouses in Shanghai and Ningbo improving replenishment efficiency for sellers in the Yangtze River Delta. The new warehouses support export tax rebate and automatic replenishment functions, offering temporary storage fee waivers to assist sellers in optimizing inventory management for U.S. sales.

Platform PolicyEbrun

TikTok Shop Optimizes Live Auction After-Sale Rules

TikTok Shop has recently optimized the post-sale rules for live auctions, clearly marking auction items as 'final sale' and prohibiting buyers from requesting returns based on 'changed mind'. This aims to reduce malicious return behaviors in live auctions and protect seller interests.