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TikTok Shop has optimized its after-sales rules for live auction items, clearly stating that auctioned items are 'final sales.' This move aims to reduce malicious return behaviors during live auctions, protect sellers' interests, and enhance operational stability in live broadcasts.
Walmart announced price reductions on thousands of summer essentials to attract consumers through a low-price strategy amid inflation pressures. This not only affects the retail market competition but also reflects the platform's proactive adjustments in promotional strategies.
Starting July 1, 2026, the EU abolishes the tax exemption for imports below 150 euros, imposing a fixed tariff of 3 euros per item. This aims to combat undervaluation and protect local EU businesses, expected to significantly increase fulfillment costs for cross-border sellers.
Amazon announced that starting July 27, all product titles, except for media categories, must be limited to 75 characters. Sellers should utilize a new 125-character 'Item Highlights' field to supplement key information. This aims to optimize the mobile shopping experience, requiring sellers to adjust listings in advance to avoid automatic modifications by the system.
In July, TikTok Shop upgraded its traditional violation points system to a dynamic Account Health Rating (AHR) system to assess seller risks in real time.
eBay will implement new compliance standards in July, requiring fashion category sellers to complete size information, while coin sellers must meet new grading standards. Non-compliant listings will be blocked from the platform.
TikTok Shop has recently adjusted its return policy, requiring sellers to cover return costs for 'buyer reasons.' Additionally, for items priced under $10, buyers may keep the item and still receive a refund, further increasing sellers' operational costs.
A new EU regulation imposing a €3 service fee on direct mail packages under €150 took effect on July 1. Consequently, Temu sellers in Europe experienced a significant decline in order volume, with cross-border logistics costs rising further.
Amazon announced revised product title standards. Except for media categories, all product titles must be shortened to 75 characters or fewer, while key selling points and specifications should be moved to the new “Item Highlights” field, limited to 125 characters. The change aims to improve mobile shopping, and sellers must optimize Listings before the deadline.
TikTok Shop fully upgraded its Account Health Rating (AHR) system in July, replacing the previous violation-point system. The new system emphasizes real-time risk assessment, and brands are responsible not only for their own operations but also for the compliance of affiliated creators’ content. Sellers need to strengthen affiliate-network monitoring to avoid store restrictions caused by creator violations.
Russian e-commerce platform Wildberries announced a differentiated increase in seller commissions starting July 7 due to rising logistics costs. The commission increase varies by shipping model, with overall rates possibly increasing by 50%-70%. Sellers are advised to recalculate SKU gross margins and prioritize the FBO model to control costs.
The EU recently introduced two new measures aimed at protecting its domestic steel industry and limiting imports of e-commerce small packages to address trade imbalance issues with China. Cross-border sellers should pay attention to the EU's tightening regulations concerning low-value imported goods.
Depop announced it will eliminate seller fees in Australia starting July 22, shifting the cost to buyers through a platform service fee. This aims to align with its zero seller fee model in the UK and US markets, potentially changing pricing structures and buyer purchasing behavior.
TikTok Shop USA has officially launched the 'Image Link' feature, allowing merchants to attach product links directly to posted images. This move significantly lowers the content creation barrier, providing merchants with a fourth channel for sales in addition to live streaming, short videos, and shelves.
Amazon Alexa shopping assistant has added a 365-day price history feature, allowing consumers to view product price trends more intuitively. This feature aims to enhance transparency in shopping decisions and is now live in multiple key markets.
Newegg has officially introduced a conversational AI shopping feature aimed at simplifying users' search and purchase processes. Consumers can receive product recommendations and place orders directly through the AI assistant, enhancing shopping efficiency.
Vietnam officially implemented the revised E-commerce Law on July 1, aimed at regulating rapidly growing sales channels like live streaming sales. The new law requires platforms to bear joint liability for illegal products, false information, and infringement, aiming to combat commercial fraud and protect consumer rights.
As of July 1, the EU has removed the tariff exemption for low-value packages below €150 and will impose a €3 tariff per item according to customs classification. This move aims to combat false declarations, protect local EU businesses, and enhance the safety of imported goods.
TikTok Shop upgraded its compliance system in July to replace the traditional penalty points system with a dynamic Account Health Rating (AHR). The new system emphasizes real-time monitoring, making sellers responsible for the compliance of their content and that of associated influencers, with violations potentially leading to immediate account suspensions.
Amazon will implement a 75-character limit on product titles, excluding media categories, starting July 27. Non-compliant titles will be automatically modified by AI. Sellers need to utilize the new 'Product Highlights' field to supplement key information to prevent automatic modifications from affecting search ranking.