TikTok Shop US Updates Seller Enforcement Policy
TikTok Shop US updated its Seller Enforcement Policy, clarifying Account Health Rating thresholds and enforcement measures for domestic and cross-border sellers.
What are the key facts?
- 1TikTok Shop US updated its seller enforcement policy on September 30, 2026
- 2The platform may deduct Account Health Rating points based on violations
- 3Further action may be taken when AHR reaches 150, 100, 50, or 0 points
- 4The policy applies to domestic US sellers and cross-border sellers on the US site
- 5Enforcement may include freezing or withholding funds and suspending stores
What happened?
TikTok Shop US updated its Seller Enforcement Policy on September 30, 2026, further explaining the platform’s enforcement process for sellers that violate its rules. The platform deducts a seller’s Account Health Rating based on the nature, severity, and frequency of violations. When AHR falls to thresholds such as 150, 100, 50, and 0 points, the platform may take further action. Measures may include restricting products, freezing or withholding funds, removing certain platform privileges, limiting participation in campaigns, suspending stores, and even terminating selling eligibility. The policy applies to domestic US sellers as well as cross-border sellers operating on the US site. Violations are not limited to serious conduct: recurring product-information errors, fulfillment issues, after-sales disputes, and content-compliance problems may also continue to affect account status. The platform also emphasizes that appeals and corrections are subject to strict deadlines, and sellers should regularly check the AHR page in Seller Center rather than relying only on email notifications. Cross-border sellers should pay particular attention to the validity of product qualification documents, brand authorization, the authenticity of shipping and return addresses, livestream scripts, and after-sales response times.
What does this mean for cross-border sellers?
Both domestic and cross-border US stores need to treat AHR as a daily operating metric. When the score falls to 150, 100, 50, or 0, sellers may face product restrictions, frozen funds, or store suspension. Product information, fulfillment, after-sales, and content issues can accumulate even when they are not serious violations, while appeals and corrections are subject to strict deadlines.
What should sellers do now?
- 1Log in to the AHR page for each US-store Seller Center this week and create a risk table covering products, fulfillment, after-sales, and content. Record all outstanding items and mark the appeal or correction deadline for each.Listing character checker
- 2Verify the qualification documents, brand authorization, shipping and return addresses, and livestream scripts for every active Listing in US cross-border stores. Keep screenshots or document records for each check and add all missing items to a remediation list.Listing Optimizer
- 3Set up a weekly inspection for US stores, with customer service and operations separately reviewing after-sales response and AHR changes. Keep records for one consecutive week and ensure every issue has an owner and a status.AI Customer Service