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Amazon announced that effective July 27, all product titles (media items excluded) across categories will be enforced with a limit of 75 characters. Sellers must move information such as material and usage to the new ItemHighlights field.
Walmart has quietly reduced platform commissions for 14 categories ahead of the sales event, aiming to attract more sellers and enhance price competitiveness, especially in apparel, electronics, and home categories.
TikTok Shop announced on June 22 a reduction of commission caps for key categories such as beauty, supplements, and home goods, requiring sellers to reassess their content marketing ROI.
The EU will officially abolish the €150 duty exemption policy for low-value imports on July 1, 2026. This policy adjustment will have significant implications for logistics costs and customs clearance processes in cross-border e-commerce.
Walmart announced the acquisition of advertising technology company Vibe.co for $1.4 billion, aiming to further enhance its retail media business (Walmart Connect) and improve effectiveness and precision in digital advertising to respond to intense e-commerce competition.
Walmart has quietly reduced the referral fees on 14 categories in its platform without an official announcement, with the most significant reductions in clothing, electronics, and home goods, aimed at enhancing the platform's competitiveness during the promotional season.
The EU will cancel the import duty exemption for goods under €150 starting July 1. FedEx is assisting over 5,000 businesses in the APAC region to cope with new customs requirements and cost changes, sellers need to reassess pricing strategies in the European market in advance.
Amazon Europe updates its logistics policy, requiring FBM direct shipping sellers to use platform-authorized logistics providers and complete ASIN and IOSS tax number validation when shipping. Non-compliance will lead to consumers being taxed again and the platform’s duty compensation mechanism failing, with all losses borne by the seller.
Amazon has quietly restored the Vine green badge review cross-site synchronization between the US, Europe, and Japan marketplaces. Reviews that were previously 'lost' due to risk control measures are being replenished in bulk, helping to improve Listing conversion rates.
Amazon's recent implementation of the DD+7 payment model has sparked widespread criticism from sellers. This model alters the payment settlement cycle, raising demands on sellers' cash flow management, and has drawn industry experts' scrutiny due to lack of transparency in communication from the platform.
Walmart Global Ecommerce has launched the WI door-to-door pickup service, aiming to reduce sellers' supply chain costs. At the same time, the platform has tightened performance evaluations for sellers, incorporating late shipment rates as mandatory metrics and raising delivery speed requirements for Walmart+ badge items.
Amazon decided to move its annual Prime Day up by one month in response to changes in shopping habits driven by AI, aiming to capture market share during periods of fluctuating consumer demand.
Amazon will implement new product title optimization policies starting July 27, and introduce a new Item Highlights field. Sellers need to adjust their listings according to the new regulations to comply with the platform's latest search and display requirements.
Walmart's e-commerce platform has achieved a significant breakthrough by opening to international consumers outside the U.S. for the first time, allowing them to place orders directly. Additionally, an industry guideline on cross-border e-commerce supply chain management has been released to enhance the standardization and compliance across various supply chain segments.
TikTok Shop Thailand has implemented new regulations requiring sellers to ensure that product descriptions match actual items. From July 6, strict assessments on customer service will commence. Stores with a response rate below 85% to buyer messages within 12 hours will face tiered penalties, necessitating improved operational responsiveness from sellers.
Amazon announces optimization of the New Selection Program, reducing fees for sellers launching new products starting July 30, 2026, to encourage sellers to expand their product offerings and lower entry barriers for new products.
Amazon officially announced that Prime Day 2026 will be held from June 23 to 26. This event is significantly earlier than in previous years, requiring sellers to quickly finalize inventory and adjust advertising strategies to cope with the earlier traffic peak.
eBay has recently optimized its seller-initiated offers feature, allowing direct negotiations in message threads and extending the buyer’s counter-offer validity period to 96 hours, aimed at increasing transaction rates through more flexible communication.
Amazon will adjust its product title guidelines in late July, requiring sellers to prepare in advance. Meanwhile, Walmart competes with Amazon by launching its annual sales event early. Recent fluctuations in Amazon's search performance may impact traffic and rankings.
Amazon has announced a further delay in the implementation of the low inventory fee policy for FBA sellers, providing sellers with a longer adjustment period for inventory management.