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Platform Policy

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Platform PolicyVelocitysellers

Amazon Updates BSA Agreement on August 24, Prohibiting Sellers from Mortgaging Future Sales

Amazon has updated the Business Solutions Agreement (BSA), tightening restrictions on the transfer of seller rights and financing actions. The new regulations explicitly prohibit sellers from using future platform settlement payments as loan collateral, which could directly affect sellers relying on such financing for Q4 inventory. It is recommended that relevant businesses evaluate their financing structures and seek legal advice promptly.

Platform PolicyBusiness Insider

TikTok Tests Prime-Like Membership Program to Build E-commerce Giant in the U.S.

TikTok is testing a membership program called 'TikTok Shop Plus,' aimed at enhancing user engagement and retaining shopping traffic that would otherwise go to Amazon by offering benefits such as free shipping and exclusive discounts. This marks TikTok's attempt to create a complete e-commerce ecosystem to challenge Amazon's dominance.

Platform PolicyChuhai

Amazon Integrates Air and Ground Sorting Teams to Enhance Efficiency

Amazon is unifying its air, ground, and sorting teams under a mid-route transportation network managed by Vice President Raoul Sreenivasan. This move aims to eliminate collaboration friction, enhance overall visibility and decision-making efficiency, and strengthen control over mid-mile logistics.

Platform PolicyRediff

India's Commerce Ministry Issues New Cross-Border E-commerce Export Norms

India's Commerce Ministry has released new operational procedures for cross-border e-commerce exports, allowing foreign-funded e-commerce companies to manage inventory for export purposes. The new regulations cover exporter registration, inventory management, seller visibility, and compliance certifications, effective immediately.

Platform PolicyBusiness Insider

TikTok Testing Prime-like Membership Subscription Program

TikTok is testing a membership subscription program called 'TikTok Shop Plus' in the US aimed at increasing user retention through free shipping and exclusive discounts. This move is seen as TikTok's attempt to keep shopping contained within the platform, directly challenging Amazon Prime's market position.

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Platform PolicyWhyy

Pennsylvania Attorney General Sues TikTok

The Pennsylvania Attorney General has sued TikTok, alleging that the platform's design leads to addiction among minors and exposes them to inappropriate content, which may lead to increased regulatory pressure on content review and compliance.

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Platform PolicyModern Retail

Walmart Advertising Platform Introduces Keyword Exclusion Feature

Walmart's advertising platform has recently upgraded its features, allowing brands to exclude specific search terms when running advertisements. This move gives sellers greater autonomy in ad spend and helps reduce ineffective traffic, improving ad conversion efficiency and ROI.

Platform PolicyBusiness Insider

TikTok Tests New Service, Intends to Deeply Engage in Shop Operations and Advertising

TikTok is testing a new pilot program aimed at deeply participating in TikTok Shop operations, including directly overseeing creator recruitment and advertising management. This move indicates that the platform is attempting to improve the quality and efficiency of its ecommerce business through stronger control.

Platform PolicyFibre2Fashion

Eurasian Economic Union's New Cross-Border E-Commerce Regulations to Take Effect in 2027

The Eurasian Economic Union has signed an agreement on cross-border e-commerce, which will implement stricter regulatory classifications for cross-border goods. The new regulations will take effect at the beginning of 2027, aiming to enhance the transparency and compliance of e-commerce transactions within the region.

Platform PolicyBrandark

Snapchat Adjusts Rules, Stops Recommending AI Generated Videos

Snapchat announced adjustments to its content distribution strategy, limiting the recommendation of videos fully generated by AI in Spotlight. This move aims to combat low-quality repetitive content and encourage users to create original stories.

Platform PolicyBusiness Insider

TikTok Shop Tests Full-Service Managed Offering in the U.S.

TikTok Shop is testing a full-service managed business model in the U.S. aimed at improving platform sales efficiency through deeper operational involvement, aligning closer with its parent company Douyin's mature model.

Platform PolicyPpcland

TikTok Shop: Sales Will Be Suspended for Sellers Who Change Their Business Entity

TikTok Shop has released new regulations clarifying the procedures for U.S. sellers who change their legal business entity. Sellers will face a suspension of sales during the transition period, and some platform permissions may need to be reapplied; sellers are advised to handle entity changes cautiously.

Platform PolicyEcommercebytes

Amazon's 75-Character Title Policy Also Applies to Its Own Listings

Amazon has confirmed that its 75-character product title limit policy also applies to its own products. This move is aimed at standardizing platform regulations to alleviate seller concerns about unfair competition, while encouraging sellers to utilize the ‘product highlights’ field for keyword optimization.

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Platform PolicyMrjeff

Amazon Q4 Peak Season Logistics Fees and Policy Review

Amazon has recently released multiple policies, including the return of Q4 peak season logistics fees and a strict limit of 75 characters for product titles, requiring sellers to make detailed adjustments for peak season operations.

Platform PolicyEcommercebytes

Amazon's New Rule: Product Title Limit Set at 75 Characters, Effective Today

Amazon officially implements a product title length limit, requiring titles to not exceed 75 characters and introducing a 125-character 'Item Highlights' field. This policy took effect on August 10, aiming to optimize search display results, and sellers must promptly adjust existing listings to comply.