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Amazon announces optimization of the New Selection Program, reducing fees for sellers launching new products starting July 30, 2026, to encourage sellers to expand their product offerings and lower entry barriers for new products.
Amazon officially announced that Prime Day 2026 will be held from June 23 to 26. This event is significantly earlier than in previous years, requiring sellers to quickly finalize inventory and adjust advertising strategies to cope with the earlier traffic peak.
eBay has recently optimized its seller-initiated offers feature, allowing direct negotiations in message threads and extending the buyer’s counter-offer validity period to 96 hours, aimed at increasing transaction rates through more flexible communication.
Amazon will adjust its product title guidelines in late July, requiring sellers to prepare in advance. Meanwhile, Walmart competes with Amazon by launching its annual sales event early. Recent fluctuations in Amazon's search performance may impact traffic and rankings.
Amazon has announced a further delay in the implementation of the low inventory fee policy for FBA sellers, providing sellers with a longer adjustment period for inventory management.
Amazon has announced new product title compliance requirements to take effect on July 27, aimed at standardizing titles to improve search result accuracy and user experience.
Walmart officially opens its e-commerce platform to international consumers outside the U.S., allowing overseas buyers to place orders directly on Walmart.com. This move marks a significant expansion of Walmart's cross-border operations and provides global consumers with a more direct purchasing channel.
The EU is advancing customs reforms, with the ICS2 system implemented across all modes of transport. Additionally, as of July 1, 2026, the exemption for low-value imports under €150 will be abolished, significantly impacting the cost structure and customs processes for cross-border sellers.
Amazon's recent implementation of the DD+7 settlement model has drawn industry criticism due to a lack of transparency and negative impacts on sellers' cash flow. Sellers generally feel the platform has inadequately communicated policy changes, increasing operational pressure.
Walmart officially grants Mexican users access to shop on Walmart.com, with WFS (Walmart Fulfillment Services) seller products automatically entering the sales pool without the need for additional stores, aiding sellers in expanding into the North American market.
TikTok Shop Thailand tightens operational rules, requiring sellers to complete product information corrections by June 20 and strictly assessing buyer message response rates within 12 hours starting July 6, with penalties for non-compliance.
TikTok Shop Thailand has released several new operational regulations, requiring sellers to rectify product description consistency by June 20. Starting July 6, the platform will implement a tiered penalty system for stores with a buyer message response rate below 85% within 12 hours.
TikTok Shop Thailand has released new regulations regarding product description consistency and customer service response time. Sellers must complete product information adjustments by June 20 and ensure a response rate of at least 85% within 12 hours starting July 6, or face penalties.
TikTok Shop has adjusted the calculation logic for late shipment rates (LDR) to include orders that are "not shipped on time," further strengthening monitoring of fulfillment timeliness. Sellers need to optimize inventory management and shipping processes before penalties take effect in July.
TikTok Shop will soon launch a live auction feature allowing eligible sellers to conduct real-time bidding sales during livestreams. This feature aims to enhance live interaction and conversion rates, providing a new sales avenue for high-value items.
Amazon is facing intense scrutiny from the FTC over transparency in its advertising business. If litigation succeeds, Amazon could face billions of dollars in civil penalties. The case highlights regulators’ focus on advertising compliance by ecommerce platforms and could prompt Amazon to revise its advertising pricing and disclosure rules.
Amazon has announced that its less-than-truckload (LTL) freight service is now available to all businesses, not just sellers on Amazon. The move further commercializes Amazon’s logistics infrastructure and offers more businesses shared trailer space for transportation.
Amazon faces potential litigation by the FTC over allegations that it misled advertisers and issues related to advertising pricing. The investigation targets its advertising division, which generates $68.6 billion in annual revenue. If litigation or a settlement proceeds, Amazon could face substantial civil penalties, potentially resulting in major changes to its advertising-platform policies, pricing mechanisms, and compliance requirements.
TikTok Shop has adjusted its Late Dispatch Rate (LDR) calculation to include orders that remain unshipped beyond the deadline. The change is intended to improve fulfillment transparency. Sellers must optimize inventory and logistics processes before formal enforcement begins in July or risk traffic restrictions and impediments to advertising.
Amazon is facing an in-depth FTC investigation into its advertising business, focusing on whether its ad auction mechanism and price disclosures misled advertisers. If a lawsuit succeeds, Amazon could face substantial civil penalties. For sellers, this means Amazon’s advertising platform rules may face stricter regulatory scrutiny, with greater transparency and compliance requirements potentially ahead.